Lionsgate Studios has soft launched a new website in preparation for the release of The Hunger Games.

The site, entitled ‘Capitol Couture’, appeared online this week at CaptiolCouture.pn, offering fans the chance to enter a special password for a preview at future content.

“Citizens seeking entry to CapitolCouture.PN would do well to remember the past – the words you seek are ones you’ve heard,” read an e-mail sent to fans who had become District Recruiters and Mayors via The Hunger Games’ interactive site, TheCapitol.pn.

The password for Capitol Couture was later sent out to subscribers and revealed to be “#lookyourbest”.

Once into the website, Capitol Couture features an image of Elizabeth Banks as The Hunger Games’ Effie Trinket, an escort for the District 12 tributes who originates from the richest district in Panem.

via ‘Hunger Games’ soft launches Capitol Couture website – Movies News – Digital Spy.